Stop The Bullets...Kill The Gun!

Stop the Bullets, Kill the Gun is a public service announcement against gun violence brought to you by the UK radio station Choice FM. The video, produced by UK ad conglomerate Abbott Mead Vickers BBDO, uses slow motion photography to show the effects of bullets as they pass through inanimate objects.

"In the end gun violence destroys young lives and showing this ad during the summer months will hopefully put this message in the forefront of young minds when they are confronted by peer pressure or conflict situations."—Ivor Etienne, Choice FM managing director Brand Republic: Choice FM Targets Notting Hill with Gun Ad

"Unlike Hollywood films, bullets don't leave perfectly clean symmetrical holes, they leave big gaping wounds in kids faces, bodies, arms and legs. If this little film makes just one kid think twice about picking up a gun, then it's a start."—Gary Walker and Huw Williams, AMV BBDO senior directors Brand Republic: Choice FM Targets Notting Hill with Gun Ad